Based in Oslo, I help brands grow by connecting strategy, creativity, and technology. With over 20 years of experience in retail and digital business, I lead complex projects and advise leadership teams on turning ambition into structured, measurable growth.

My work spans commercial strategy, project and program leadership, digital transformation, and creative direction. I bring a data-driven approach to decision-making, paired with the creative instinct to keep brands distinctive and human.

Whether it's leading a digital transformation, structuring a new commercial strategy, or directing a brand campaign, I bring the strategic oversight and hands-on project leadership that turns ambition into measurable results.