Strategic advisory for retail and commerce businesses navigating growth, transformation, or new market positioning. Drawing on 20+ years leading e-commerce and brand growth, I help leadership teams turn ambition into a clear commercial roadmap, from market opportunity to measurable targets.

Strategic oversight of brand and campaign work, concept, art direction, and content strategy that ties creative output back to commercial goals. I lead photo, video, and campaign production end to end, ensuring every asset serves both brand identity and business results.

Ownership of complex, cross-functional projects from concept to delivery, spanning strategy, digital platforms, and organizational change. I bridge business goals and delivery teams, translating strategic priorities into structured execution that sales, product, and design can actually run on.

Time-boxed leadership for businesses in transition, scaling, restructuring, or between permanent hires. I step into ownership of commercial or e-commerce functions, build the structure and team needed, and hand over a function that keeps working after the engagement ends.

Advisory and project leadership for digital platform and UX initiatives, from insight and information architecture to design, testing, and launch. I act as the connective layer between clients and the technologists, designers, and data specialists delivering the solution.

Strategic advisory on platform choice, architecture, and CRM/automation setup, helping businesses make the right calls on Shopify, WooCommerce, Sanity, Klaviyo, and similar tools before committing budget and building teams around them. Advisory-level input, not day-to-day platform operation.